dramatic slump in the popular tourist island in the Atlantic
Arrecife - From Arrecife in the vineyards of La Geria, in the interior of Lanzarote, is about 20 minutes. A ride through barren volcanic landscapes, which are dotted with small craters, in which, sheltered by semi-circular walls, the wine growing. "A magical place", says Peter fascinated Helms, although he has lived 20 years on Lanzarote. With "magical" says the 45-year-old also the climate, the end of January brings summery 25 degrees. At our destination, the Chupadero, the guests sit outside the house. Over a glass of wine with tapas they enjoy the last evening sun before sie zwischen Vulkanen im Meer versinkt.
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"Ein kleines Paradies", meint Barbara Hendriks, die Besitzerin der Bodega, in der schon der SPD-Politiker Björn Engholm oder die verstorbene Schauspielerin Barbara Rudnik bewirtet wurden. "Aber man vergisst dabei, dass alles nicht so einfach ist, gerade jetzt in Zeiten der Krise", erzählt die geborene Dortmunderin, die mehr als zwei Jahrzehnte gebraucht hat, aus einer Bauernhausruine ihr Traumhaus mit Gastwirtschaft zu machen. Die Krise bedeutet für sie 30 und 40 Prozent Umsatzrückgang. Sie musste sparen und Personal entlassen, zum Beispiel Peter Helms. Er hatte in der Bodega als Koch gearbeitet, nachdem er - ebenfalls aufgrund der schlechten Wirtschaftslage - zuerst Disco's and then a pub in the capital, Arrecife had to give up. "If the tourist numbers fall dramatically," says former restaurant owner, who now makes a small plane from Lanzarote aerial photographs, "then it will eventually critical for all".
2009 600 000 tourists came less than a year ago to the Canary Islands. A drop of around 15 percent. For an economy that lives to 80 percent from tourism, which is a big blow. In just the first nine months of 2009 had to close 5000 small and medium enterprises.
The crisis is ubiquitous in Lanzarote and the other six islands of the archipelago. Shops advertise "price for a crisis". When Bäcker gibt's für Arbeitslose und Rentner zehn Prozent Nachlass aufs Brot, im Restaurant fürs Tagesmenü, und sogar Tierhandlungen reduzieren bei Katzenstreu oder einem neuen Hamster. Die Arbeitslosenquote beträgt 26 Prozent und liegt damit knapp zehn Prozent höher als auf der Iberischen Halbin-sel. Gerade unqualifizierte und schlecht bezahlte Arbeitskräfte, die vorwiegend im Tourismussektor eine Anstellung fanden, wurden entlassen. Der Anlauf bei sozialen Organisationen, die auf den Inseln kostenlos Lebensmittel und Kleidung ausgeben, nimmt ständig zu.
"Früher waren das goldene Zeiten", schwärmt Eduardo Fiestas, der Direktor des Hotels "Costa Sal" in Matagorda, keine zehn Autominuten von Arrecife away, "as tour operators like TUI and Thomas Cook, a season of rooms designated and well-paid, even if they were not used." Today will be charged accurately and also paid much less per room. "It's business as a whole declined by 40 percent," the director explains in a little resigned. The consumption behavior of the guests have changed. "Who drank earlier in the evening three or four beers, are now satisfied with one or at most two. You have to save on staff and on service." Instead of a day to clean the bungalows to change towels and sheets, you do the first three days and in the end only six.
In Costa Sal " The market was particularly from the Scandinavian countries and Britain collapsed, but also from Germany could be recorded falls. "If they came in the summer is not as usual, saw the Spaniards of the Iberian Peninsula in holiday, it really is bleak," the hotel manager
An award-winning campaign explained by a polar bear and a girl on the beach has been running since November in the German television and is also Daily newspapers see. It is part of a major advertising campaign to win back the wealthy Germans - at least it.
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